By Patti G, 23-Jul-2012 13:09:00
Not so fast, not so fast! I've been asked by many customers to help them place an ad on Facebook. I tell them what the process is, ask them who they want to target, we discuss the criteria and how much it is going to cost. Most don't go through with it. Why? They simply do not want to spend the money.
How do you value the success of a facebook ad? Is it by the number of clicks? Or what about the number glances? You can't measure that. Why not just the number of dollars in the door? This question is certainly coming under scrutiny since their disappointing IPO and share prices continue to plummet. Their first earning figures since the IPO are coming out on Thursday. We shall see. But just because someone doesn't click on your ad, doesn't mean they didn't see it. And now that space can't be used by your competitors. Google has been in the advertising business a lot longer and right now, they are the clear winner. This subject is a heated one. Just Google it and read on....
Yet no one is talking about an issue I think is critical here -- what are you selling? Sandwiches, pizza, shoes or office supplies? Ok, I get that. But maybe you sell remanufactured parts for mopeds or aviation navigation software --- I just think there are other ways people will find you. So think about what might be the best advertising vehicle for your business. Just because something is all the rage, doesn't mean it's right for your business. And if it is, attack it likes there’s no tomorrow!
By Patti G, 31-May-2012 12:55:00
This seems to be a topic that comes up all the time. While we have clients who ask us to manage their social media for them, (and we do it well!), we also have clients who manage their own social media and do a really GREAT job at it! The internal person is in the thick of what they do every day, so who better to post their updates on Facebook and twitter. Some organizations don’t have that luxury – staffers are just too busy running the day to day. We get that and step right in. It really depends on your business, what you are selling or what cause you are supporting. There's no ONE answer.
Great post in Entrepreneur.com. Have to read the comments and you'll understand it goes both ways!
By Patti G, 16-Apr-2012 14:10:00
Have you noticed more and more blog entries about the value of the content on your website? Well, I have! So I'm jumping on the band wagon! Here's my take on the subject:
• Search engines give original content a higher priority than keywords. Period.
• Taking the time to write unique and valuable content for your readers give YOU credibility
• Readers are more likely to pass on your link to others if they find it useful.
• Web content needs to be immediately informative. Otherwise, readers disappear.
• If your content is not directly related to your title tags, your going to lose readership.
• There must a call to action! Ask them/tell them right away! If it’s not on your homepage, forget it!
Read this article from social-mediaHub here....
By Patti G, 02-Apr-2012 10:34:00
Who has time to keep all your social media sites up to date?
We are hearing that more and more from our clients. There are a number of fabulous one-stop social media platforms available to help you do just that! We know them and we use them. They eliminate some of those hurdles. This is something for all business owners who don't want to spend their time or their staff's time on Facebook, LinkedIn, Twitter and more. This industry is growing and it's time you've signed on. Call us today. We'll evaluate your needs and get you set up. It's as easy as that. You can do all the updating yourself in the matter of minutes.
By Patti G, 19-Mar-2012 12:11:00
Who would have thought this would ever be any issue? Well it is and Google is taking notice. Read this article by Barry Schwartz on ways Google is thinking about penalizing those sites that have gone overboard on SEO and have not focused on creating really great content. Read on...
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