By Patti G, 29-Nov-2012 11:47:00
Just read it. I don't need to add anything!!
By Patti G, 24-Oct-2012 11:57:00
Found this article interesting. I recently started using Basecamp in support of a large project. Many players, in putting up a new website for a local high school. Basecamp was key in keeping us all up to date and sharing files. Check out the other options in this article below!
By Patti G, 15-Aug-2012 12:27:00
I am! Ever since visiting the site to see how it works and why it works, I've been spammed with email to join almost every day. I think Angie's List is a great idea, but I'm not going to join. Instead, I'm going to learn from her mistakes when I unveil my own version. But that's for another day.....
I found this article about internet companies now trading below their IPO price. Angie's List is one of them. Think it's worth a read!
By Patti G, 23-Jul-2012 13:09:00
Not so fast, not so fast! I've been asked by many customers to help them place an ad on Facebook. I tell them what the process is, ask them who they want to target, we discuss the criteria and how much it is going to cost. Most don't go through with it. Why? They simply do not want to spend the money.
How do you value the success of a facebook ad? Is it by the number of clicks? Or what about the number glances? You can't measure that. Why not just the number of dollars in the door? This question is certainly coming under scrutiny since their disappointing IPO and share prices continue to plummet. Their first earning figures since the IPO are coming out on Thursday. We shall see. But just because someone doesn't click on your ad, doesn't mean they didn't see it. And now that space can't be used by your competitors. Google has been in the advertising business a lot longer and right now, they are the clear winner. This subject is a heated one. Just Google it and read on....
Yet no one is talking about an issue I think is critical here -- what are you selling? Sandwiches, pizza, shoes or office supplies? Ok, I get that. But maybe you sell remanufactured parts for mopeds or aviation navigation software --- I just think there are other ways people will find you. So think about what might be the best advertising vehicle for your business. Just because something is all the rage, doesn't mean it's right for your business. And if it is, attack it likes there’s no tomorrow!
By Patti G, 31-May-2012 12:55:00
This seems to be a topic that comes up all the time. While we have clients who ask us to manage their social media for them, (and we do it well!), we also have clients who manage their own social media and do a really GREAT job at it! The internal person is in the thick of what they do every day, so who better to post their updates on Facebook and twitter. Some organizations don’t have that luxury – staffers are just too busy running the day to day. We get that and step right in. It really depends on your business, what you are selling or what cause you are supporting. There's no ONE answer.
Great post in Entrepreneur.com. Have to read the comments and you'll understand it goes both ways!
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