By ,31-Dec-2012 14:14:00
Well, I know for my 15-year old daughter, it’s a tremendous waste of time. Have you actually spent the time to measure the results of social media for your company or your organization? Does having more “likes” actually get you business? I just don’t think so.
I believe having a Facebook page or Twitter account for your business or organization is, in fact, a good thing, but let’s not get carried away. Think about the amount of time you or your employee has invested in constantly keeping your social media outlets up to date. God forbid you actually pay someone to do it for you! Pa-lease!
There are many promotional offerings to trick people into “liking” your page. I went along with one this summer and won a bench from Walpole Woodworkers. Oh, joy..... I like my bench. I like Walpole Woodworkers. But the next time I am shopping for a product they supply, I’m going to do my homework and base my decision on price and service. Last time I did that, I picked them. Next time, I might not.
I think in the New Year, we should focus on how we can actually get people to like our brand, like our services and like us, not our page. I’m not saying you should completely ignore social media marketing either.
A few points to ponder in the New Year in regards to your own social media marketing plan:
- If you have something to say on Twitter or Facebook, just say it. You shouldn’t care how many likes you have, but that someone actually likes you and your product/service. Let’s be real about it. You can’t con someone into liking you. They’ll figure it out sooner than later.
- Why in the world would you pay a consultant to Tweet or post to your Facebook page for you? You or your employee know your business the best. You can figure this out; really you can.
- Try to come up with an actionable plan as to what social media is really doing for you. I believe it truly depends on your line of business. I might go on a Facebook page to see if an organization is having a holiday fair or see my friend’s video from Haiti, but I’m not going to visit Facebook to find new orthotics for my son or buy a bench.
Happy New Year! Now go Tweet this!!
By ,29-Nov-2012 11:47:00
Just read it. I don't need to add anything!!
By ,24-Oct-2012 11:57:00
Found this article interesting. I recently started using Basecamp in support of a large project. Many players, in putting up a new website for a local high school. Basecamp was key in keeping us all up to date and sharing files. Check out the other options in this article below!
By ,15-Aug-2012 12:27:00
I am! Ever since visiting the site to see how it works and why it works, I've been spammed with email to join almost every day. I think Angie's List is a great idea, but I'm not going to join. Instead, I'm going to learn from her mistakes when I unveil my own version. But that's for another day.....
I found this article about internet companies now trading below their IPO price. Angie's List is one of them. Think it's worth a read!
By ,23-Jul-2012 13:09:00
Not so fast, not so fast! I've been asked by many customers to help them place an ad on Facebook. I tell them what the process is, ask them who they want to target, we discuss the criteria and how much it is going to cost. Most don't go through with it. Why? They simply do not want to spend the money.
How do you value the success of a facebook ad? Is it by the number of clicks? Or what about the number glances? You can't measure that. Why not just the number of dollars in the door? This question is certainly coming under scrutiny since their disappointing IPO and share prices continue to plummet. Their first earning figures since the IPO are coming out on Thursday. We shall see. But just because someone doesn't click on your ad, doesn't mean they didn't see it. And now that space can't be used by your competitors. Google has been in the advertising business a lot longer and right now, they are the clear winner. This subject is a heated one. Just Google it and read on....
Yet no one is talking about an issue I think is critical here -- what are you selling? Sandwiches, pizza, shoes or office supplies? Ok, I get that. But maybe you sell remanufactured parts for mopeds or aviation navigation software --- I just think there are other ways people will find you. So think about what might be the best advertising vehicle for your business. Just because something is all the rage, doesn't mean it's right for your business. And if it is, attack it likes there’s no tomorrow!
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